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Art + Technology = Samsung Masterpieces

Samsung spearheaded its newest advocacy that supports arts through a digital art gallery installation. Dubbed as Samsung Supports the Arts, the first project of this new advocacy arm of Samsung took place last December 9 at the Ayala Museum with the "Masterpieces" from out very own artists.


Masterpieces is a digital art gallery that features contributed artworks by established and emerging artists, in digital forms such as graphics, photos and videos, created with the Samsung tablets. Curated by Iola Lenzi, a leading regional contemporary art curator, critic and writer, Samsung' Masterpieces featured 25 masterpieces from artists like Alwin Reamillo, Costantino Zicarelli, Dex Fernandez, Don Salubayba, , Ernest Concepcion, Imelda Cajipe-Endaya, , Igan D’ Bayan, Jason Montinola, Jose John Santos III, Josephine Turalba, Mariano Ching  Mark Salvatus, Mideo Cruz, Nikki Luna, Norberto Roldan, Pam Yan-Santos, Pow Martinez, Romeo Lee, Victor Balanon,  Alfredo and Isabel Aquilizan.


Samsung Supports the Arts aims to promote the awareness, creation, appreciation and accessibility of digital works of art. Through this program, the brand visualizes a brighter future for the arts scene in the Philippines by supporting the homegrown talent of Filipino artists. 


The exhibit featured 25 pieces, which were created through the use of Samsung Galaxy Note 10.1. And during the exhibition, Samsung Philippines President CL Lee shard the vision of this latest program from Samsung Philippines.


Samsung Supports the Arts' Masterpieces envisions the local art scene to be further developed and made to flourish with the help of technology - enabling artists to create, share and be recognized in a larger audience with a faster response time. It also hopes to successfully build a local art community using built-in social networking tools to express and share appreciation for the arts. 

With this, Samsung Supports the Arts hopes to encourage Filipinos of all ages to unleash their creativity and join in thousands of enthusiasts, experts and even beginners in sharing their love and passion for creating art - more than just an app, Masterpieces is a modern facet in culture cultivation in society today.


Lee also said that traditionalists can also enjoy using Masterpieces as it uses a classic gallery type of interface that simulates the reality of visiting your local art gallery or museum. Samsung Supports the Arts is truly a one-of-a-kind initiative that perfectly marries classic art forms and the ever-changing landscape of the digital art age - and strikes the balance across all generations.


The Masterpieces Exhibit run from December 10-14 only in the Ayala Museum, but audiences can still view more of the artworks of the featured artists both locally and from other Asian countries by accessing Masterpieces via the website www.masterpiecesart.com.

The Masterpieces application is available exclusively on Samsung Apps and Google Play, optimized for a range of Samsung devices such as the GALAXY Note 10.1, GALAXY Note 8.0 and GALAXY Tab 10.1, also exclusively available in Samsung Smart TV.



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