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October 16, 2012

A More Colorful Life with Electrolux's Colors of Life

Together with ABS-CBN Sagip Kapamilya, retail partners, sponsors, and employees and their families, Electrolux marked the culmination of their Colors of Life Fabric Care campaign through a color-filled day with thanksgiving, hope and joy. 


Held last October 6 at the Glorietta 5 Atrium, with the people who helped make the campaign a success, the event was highlighted by fun and exciting activities such as face painting, balloon twisting and photo booth to add smiles and happiness to children. 


The Electrolux Clothes Donation hub was also there to accept donations, which then will be give to Sagip Kapamilya. And that day, they already donated 7000 kilos of CLEAN pre-loved clothes and blankets to victims of typhoons and monsoon rains that caused massive flooding in Metro Manila and other parts of the country. Isn't that amazing?


Ms. Lizette Posadas, Electrolux Fabric Care category manager, shared to us that Electrolux also launched the Php100.00 of Warmth CSR initiative. This means that Php100.00 from every Electrolux front load washing machine and dryer sold during the campaign period was used to buy items for donation.


The event also showcased the Family Style Shots winners, who received amazing prizes from Electrolux! And they are Allan Jay Quesada with his Family for the 3rd Place, Rachel Felix with daughter Mikkel and son Johan Zakarri for the 2nd Place and Lealou Algenio with daughter Yesha as the Grand Winner!


Congratulations, Electrolux, for this another successful and heart-warming campaign! 
You guys never fail to amaze us! We love you!


For more information about Colors of Life Fabric Care, you can visit www.electrolux.com.ph. And for other news and updates, you can like Electrolux on Facebook (facebook.com/thelittlewhitebook) and follow them on Twitter (twitter.com/ElectroluxPH).



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